After Hours - Branding & Web Design for My Own Studio
For years, I designed identities for clients while my own studio had none. No name, no logo, no website, just work passed around through word of mouth. At some point, the irony became impossible to ignore: the person helping businesses look their best had nothing to show for himself. So I sat down to fix that. After Hours, obviously.
Client
After Hours
Industry
Design Agency
Services
Branding, Web Design
The Name
After trying several generic options, I landed on After Hours, a name that reflected when most of my best work actually happened. Late nights, quiet streets, glowing windows, the city slowing down. That atmosphere became the starting point for the entire brand.


The Concept
Once the name existed, the rest started falling into place fast. I kept thinking about what I actually saw during those late sessions: apartment buildings across the street, most windows dark, a few still lit. The moon sitting big and low behind the rooftops. The warm glow from the occasional screen or lamp. That became the entire visual world of the brand. Not as a metaphor I had to explain, but as something you could feel the second you landed on the website. The 3D hero scene I built in Spline is essentially my view from the window — abstracted, stylized, but rooted in something real. Blocks, a moon, lights flickering on. You don't need to know the backstory to feel the atmosphere, but if you do, it clicks deeper.
Visual Identity
Logo
Bold serif, tight spacing, letters that connect into each other. The period at the end is a signature, not punctuation. I tried different typefaces but the direction stayed the same: warm, heavy, with attitude.
Color Palette
The first direction was a blue/magenta/purple gradient. It looked fine but meant nothing. Once the nighttime concept landed, the palette rewrote itself: warm oranges fading into gold on deep black. Streetlights and apartment windows at 1 AM.

The Website
The website became the main expression of the brand! Not just a portfolio, but the place where the full atmosphere came together. Designed in Figma and built in Webflow, the site combines a custom layout, a 3D Spline hero scene, and hand-crafted GSAP animations to create a more immersive first impression. Instead of relying on templates or pre-made components, every part of the site was built specifically for this brand.
Highlights:
- Full Custom Website Design and Development
- Interactive 3D Hero built in Spline
- Custom GSAP Animations
- Fully Responsive across Devices

Business Cards
The business cards extend the same visual language through the brand gradient, minimal typography, and a clean high-contrast layout.

Impact
I posted the site on Reddit (r/webflow and r/UI_Design) and within 24 hours, it pulled in over 4,000 visitors.
The feedback was immediate and specific:
"The website looks fabulous. Well done."
"Your work and website look so vibrant."
"Loved the brand!"
"The design looks awesome."
"Looks sick overall!"
More importantly, it translated into real business. The site directly led to collaborations with Betano Romania and Magic 5 in the first month, among others. For a studio with no paid advertising and no outbound sales, the website did the selling on its own.


