Building the BB Gels Collection

BB Gels is a new product line designed to combine a base coat and color into a single product, creating a soft, natural manicure in just two steps.

I was responsible for the visual identity of the collection, from packaging design to campaign visuals, lifestyle imagery, and eCommerce assets. With no photography budget available, the entire project was produced using Blender, Photoshop, and AI.

Client

Madam Glam

Industry

eCommerce

Services

Branding, Packaging

Defining the Packaging

The project began with designing the bottle. The shape was already defined, with only black and white packaging available as production options.

Since all graphics would be printed directly onto the bottle in a single ink color, a traditional color label wasn't possible. To clearly identify each shade, a small sticker on the cap was used to display both the barcode and the gel color.

After exploring multiple layouts, typography systems, and both bottle colors, the white version was selected for its cleaner and more premium appearance.

Launch Campaign

Without a photography budget, the entire campaign was created digitally.

The products and gel textures were rendered in Blender, the campaign model was AI generated, and every composition was completed in Photoshop. This workflow made it possible to create premium campaign visuals while keeping production costs low.

Showing the Product in Use

The collection also needed visuals showing the final result on nails, despite having no lifestyle photography available.

Using reference swatches and product guidelines, I generated realistic hand images, added the products in Photoshop, and digitally recreated each gel shade to accurately represent the final finish.

eCommerce Assets

To complete the launch, I created a full set of eCommerce assets.

Every bottle render, gel texture, and color swatch was created in Blender and refined in Photoshop, providing a clean and consistent presentation across the product pages.

Other Projects

See Project

Hill House Resort Web Design

Website Design for a boutique resort build around comfort, calm and premium hospitality.

See Project

Hill House Resort Web Design

Website Design for a boutique resort build around comfort, calm and premium hospitality.

See Project

Hill House Resort Web Design

Website Design for a boutique resort build around comfort, calm and premium hospitality.

See Project

Packaging Design Ghindeni Vineyards

Packagind design for a brand rooted in nature, craft and tradition.

See Project

Packaging Design Ghindeni Vineyards

Packagind design for a brand rooted in nature, craft and tradition.

See Project

Packaging Design Ghindeni Vineyards

Packagind design for a brand rooted in nature, craft and tradition.

Let's Talk

If I’m the kind of designer you’re looking for, I’m waiting for your message. Let’s build something great!

Email Address

Let's Talk

If I’m the kind of designer you’re looking for, I’m waiting for your message. Let’s build something great!

Email Address